Who We Are

The LifeWIRE Messaging Platform is an integral part of a broad and continually expanding support network for on-going and long-term chronic and member wellness needs. LifeWIRE's secure cloud-based interactive software solution that creates connectivity with, and is responsive to, multiple intake and access points. The platform engages with an end user, such as a service provider, through their mobile phones through automated, pre- programmed managed exchanges which assist them providing feedback, follow-up or outreach in achieving their intended outcomes.  Responses can be free form or controlled to measure status and when responses fall outside established parameters, 3rd party notification is automatically triggered by the system.
 

LifeWIRE was developed under the careful guidance of some of the most senior thought leaders in the mobile health (mHealth) field. Founder Howard Rosen is a regular speaker at international symposia (HIMSS), has addressed US Congressional committees, written the guidelines for Ontario`s `Taking Ontario Mobile` policy initiative and has been called upon by the Canadian federal government to represent the country in international trade and policy meetings on health innovation. Research Director Dr. William Harms has advised and been lead investigator on research with the Veterans’ Administration, the Altarum Institute along with extensive work with Health and Human Services and 25 years of Fortune 500 senior management experience. LifeWIRE’s extended team of business leaders and partners allows us to create solutions and keep on top of changing standards across the country and around the world.


 

Howard Rosen, MBA

Founder & CEO

Howard is the strategic and visionary leader for LifeWIRE; first developing the LifeWIRE communication platform in 2005 on which holds 3 patents.  He is widely recognized as a healthcare IT entrepreneur, named as one of the top 100 Innovators of the Next Century (Rockefeller Foundation) and one of the Top 30 mHealth Innovators by the mHealth Alliance (UN Foundation). 
 
Prior to LifeWIRE, Howard spent two decades as a film and television producer where he mastered the skill of client /audience engagement that drives LifeWIRE platform.
 
Howard speaks regularly at conferences, graduate schools at leading Universities as well as teaching post-graduate courses based on LifeWIRE.

Howard received his MBA from the Schulich School of Business at York University (Toronto).

 

Committee/Board Memberships:


 

Don Whitbeck

COO

Don is responsible for all operating aspects for LifeWIRE including product innovation and execution, platform infrastructure, sales and client success.

Over the last 30 years, Don has led several entrepreneurial companies while also working at some of the country’s largest IT organizations. Don drove marketing and sales into 44 countries for an IT security firm.  More recently he oversaw the creation and delivery of one of the worlds’ first Internet banking systems as well as the world’s first internet-based equity trading platform.  He’s taken the helm at two publicly traded Enterprise software firms, raised over $50M in financings, recruited sales, marketing, finance, IT, development and operational executives as well as grown, acquired, sold and divested companies. 

Don has an MBA from the University of Toronto and a Bachelor of Electrical Engineering from McMaster University.


 

Mike Braham

President

Mike drives new strategic partnerships, sales and marketing and forges collaborations with the most innovative population health organizations. 

He brings 30 years of deep telecommunications and healthcare knowledge to LifeWIRE with a focus on health plans and Federal Government. 

Prior to joining LifeWIRE, Mike led Magellan Federal, a division of Magellan Healthcare.  As Magellan Federal’s senior executive, Braham was responsible for revenue growth, profit and loss performance, and he led the development and execution of the sector’s strategic and operating plans that included more than 1500 employees at more than 300 facilities in 13 countries.

Before Magellan, Mike served as Chief of Staff and Head of Strategy and Innovation, Head of Member Engagement and Digital Assets for Aetna’s $8 Billion dollar Medicare Division. Earlier in his career, Mike served in several executive roles in healthcare, communications and crisis management, including positions at Cox Communications, Marsh & McLennan and Bell Atlantic.

Mike, a former United States Marines Corps Officer and Fighter Pilot, holds a Bachelor of Science degree from George Mason University.


 

Bill Danis

CFO

Bill oversees LifeWIRE’s financial management and accounting functions.  Prior to joining LifeWIRE, Bill spent 12 years working in the healthcare field, initially as CFO of Med-Emerg International, a publicly traded healthcare services company and subsequently as the SVP – Operations and Finance of AIM Health Group.

Bill obtained his CPA designation with Deloitte and subsequently became a partner at Toronto-area CPA firm.  After leaving public accounting Bill spent 15 years in venture capital, before entering the healthcare field.

Bill holds a Bachelor of Commerce from Lakehead University and is a member of the Institute of Chartered Accountants of Ontario.


 

Syd Cappe

Chief, Business Initiatives

Syd leads LifeWIRE’s pursuit for strategic industry relationships and initiatives for the organization.

Prior to joining LifeWIRE, Syd had a long history of building relationships and creating innovative financing vehicles across various business sectors.  He has a background in health sciences with extensive experience in the transitioning digital landscape - decades of front line proprietary work in film and television production, licensing, finance and international sales and distribution. Syd brings a unique understanding of the evolving connections between communications and technology and the broad and complex world of health care.

Syd holds a Masters of Human Kinetics from the University of Windsor and is a graduate of the University of Toronto.


 

William D, Harms, PHD

Director of Research

Bill is responsible for LifeWIRE’s customer experience and product deployment.

Prior to joining LifeWIRE, Bill was LifeWIRE’s first customer while he was with the Altarum Institute.  Joining LifeWIRE, Bill brought his knowledge and expertise as a user of LifeWIRE, and thereby insightfully directing the LifeWIRE customer experience.

Bill is a thought leader in healthcare design, statistics and information technology. After holding various executive roles in Fortune 500 corporations, including CTO, CIO, and COO, Bill served as State Project Director for Federal Grants and as the in-house Project Analyst and Mental Health Consultant for the Wyoming Department of Health, Mental Health and Substance Abuse Services Division.  In the federal arena, Bill held the position as the Technical Assistance and Training Director for the Department of Health and Human Services Substance Abuse and Mental Health Services Administration.

Bill holds DPhil in Social Research and Masters Degrees in Organizational Leadership and Family Life Counselling, from Oxford Graduate School.